Our Consultants

Prof. Dr. Canan Madran

She has held important positions at Çukurova and Dokuz Eylül Universities and is a pioneering academic in the field of marketing.
Prof. Dr. Canan Madran

Marketing and Sustainability Specialist

With over 30 years of experience, Pr. Dr. Canan Madran is a pioneer in marketing strategy development and sustainability. With her success in the business world, she helps brands grow and fulfill their environmental responsibilities.

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Research and Teaching History

Academic Positions

Dokuz Eylül University, (İzmir)

Professor

Faculty of Business, International Business and Trade Department (Department Head)

September 2013 to 2021

  • Lecturing Sustainability Marketing
  • Research Methods
  • Export-Import Operations Management
  • International Business

Cukurova University, (Adana)

Professor, Faculty of Economics and Administrative Sciences

September 1996 to 2013

  • Lecturing Sustainable Marketing
  • Principles of Marketing
  • Marketing Management
  • International Marketing
  • Marketing Research
  • Consumer Behavior
  • Advertising
  • Tourism Management

Visiting Professorship

  • Turku School of Economics, Marketing Department, Turku, FINLAND (June 10- September 10 2012)
  • IAELYON, University Jean Moulin, Lyon, France (January 2012-2023)
    • Green Marketing
    • Climate Change & Businesses
    • Sustainability Marketing
  • Linköping University, Sweden (January-February 2009)
    • Advanced Consumer Marketing (Masters Programme SMIO)
  • University of L'aquila, Faculty of Economics, Italy (2004)

Education

  • 1992-1996

    University of Cukurova, Institute of Social Sciences

    Ph.D. Diploma, "Time as an Issue in Food Shopping and Meal Preparation"

  • 1995-1996

    University of Manchester, Manchester Business School

    Ph.D. Programme

  • 1989-1992

    University of Cukurova, Institute of Social Sciences

    M.Sc. Degree in Management, "Environment Protection and Marketing"

  • 1985-1989

    University of Cukurova

    Bachelors Diploma

  • 1978-1985

    Adana Anatolian High School

    Diploma

Projects

  • The Climate Reality Project, CLIMATE REALITY LEADERSHIP CORPS (2013-present)

    Climate Leader

    https://www.climaterealityproject.org/

  • EU/IPA Project İKLİMDE (2017-2019)

    Social Capacity Building on Climate Change in Higher Education: Perception Management, Awareness Raising and Resilience Building Project

    Dokuz Eylül University, Project Co-Coordinator

    https://iklim.deu.edu.tr/

  • Co-Design For Sustainable, Resilient And Inclusive Public Spaces And Services (CIPSS) (2021-2023)

    Consultant for Municipalities, İzmir Climate Action Network Project

Language Skills

  • Fluent in English (TOEFL 585)
  • Intermediate level in German
  • Beginner level in Italian & French

Organizational Memberships

  • Turkish Marketing Association, İstanbul
  • AIESEC Adana LC founder member, Alumni
  • Turkish Marketing and Marketing Research Association, Ankara
  • Cukurova University Academic Members Association
  • İzmir Sustainable Urban Development Network (İzmir SKGA) (Consultant)

Books & Book Chapters

  • Corporate Transformation with Sustainable Development Goals (Editor), 2020, Akademisyen Yayınevi, Ankara
  • Technical Analysis in Advertising; Women in Advertisements (Co-writers Tufan Özsoy & Canan Madran), Pegem Akademi Publications, Ankara, 2010
  • Book Chapter 13. Climate Action, Corporate Transformation with Sustainable Development Goals, 2020
  • Book Chapter in Global Marketing Management Book, Beta Yayın, 2008, İstanbul
  • Book Chapter Sürdürülebilirlik Okuryazarlığı, Nobel Yayınevi, Ankara 2022

Research with Ph.D. Students

  • Yavuz, M.C. (2007) "Identity Building Process In International Destination Branding: A Case For The City Of Adana"
  • Gelibolu, L. (2011) "Motivating Sustainable Consumption Using Community Based Social Marketing Approach"
  • Özsoy, T. (2011) "Sustainability Of Consumption: An Appraisal Of Consumers' Attitudes And Behaviour Toward Product Lifespan"
  • Penpece, D. (2012) "Crisis Communication Management in Higher Education Enterprises"
  • Kılıç S. (2013) "Role of Mother's Attitude in Sustainable Consumption Behaviour"

Selected Academic Publications (English)

  • Demirel B., et al. (2019) "Understanding and Perceptions of Climate Change: A Perspective of University Stakeholders"
  • "Branding for Sustainability; The Case of Business Schools" (2017)
  • Özgen, Ö., et al. (2016) "Message Framing Of Facebook Posts: An Analysis Of Non Governmental Organizations (NGOs)"
  • "Universal differences in advertising avoidance behavior: A cross-cultural study" (2009)
  • "A Time Orientation Scale For Cultural Research" (2002)

Awards

  • Golden Owl Award, Best Research, İKLİMDE Social Impact, Turkish Research Association, 2019
  • "Marketing Problems and the Expected Effects on Financial Frame of the Insurance Sector in Turkey", 2nd runner up, 1997
  • "Property Rights in Developed and Developing Countries", Mention Award, 1992
  • "Consumer Protection and Environment", Runner up, 1991

Professional Academic Positions

  • 2019-present

    İzmir Sustainable Development Network, Consultant

  • 2013-2019

    Department Head, Dokuz Eylül University, International Business and Trade Department

  • 2013-2018

    International Summer School Coordinator, Dokuz Eylül University

  • 2010-2012

    Member of Educational and Academic Development Committee, Çukurova University

  • 2002-2010

    Faculty Erasmus Coordinator

  • 2006-2010

    Vice Head, Business Department, Faculty of Economics and Administrative Sciences, Çukurova University

  • 1997-2000

    Vice Director, Institute of Social Sciences, University of Cukurova